In a vibrant celebration of storytelling and high-end tech, TCL—the global leader in Mini LED TVs—teamed up with legendary audio powerhouse Bang & Olufsen to host an exclusive behind-the-scenes creator experience in Struer, Denmark, the very birthplace of B&O’s iconic sound craftsmanship.
From September 8–9, a handpicked group of top creators from across the Middle East and Africa came together, each bringing their own unique cultural perspective. They dove deep into the world of precision sound engineering and innovation, exploring how Bang & Olufsen’s signature audio magic is seamlessly integrated into TCL’s upcoming 2025 QD-Mini LED TV lineup—including the premium C7K, C8K, and above.
Where audio comes alive
The adventure kicked off with an exclusive insider tour of Bang & Olufsen’s iconic headquarters in Struer, Denmark—offering creators a rare, up-close glimpse into the heritage, precision, and philosophy that power one of the world’s most legendary audio brands. From strolling through cutting-edge sound labs to witnessing the delicate craft of audio calibration, the visit brought TCL’s ‘Audio by Bang & Olufsen’ integration to life in a truly unforgettable way.
The journey continued with hands-on sessions featuring TCL’s cutting-edge C7K and C8K QD-Mini LED TVs, now elevated by Bang & Olufsen’s signature acoustic finesse. In beautifully curated spaces, creators experienced how BeoSonic tuning dynamically adapts audio to suit every mood and moment—whether it’s a heart-pounding film, a soulful playlist, or high-stakes gaming.
Over the two immersive days, creators captured powerful behind-the-scenes content—from factory floor tours to real-time testing—giving their audiences across Instagram, YouTube, TikTok, and beyond an authentic look at a partnership that’s setting a bold new benchmark in premium home entertainment.
Blending innovation with emotion
Commenting on the event, Majid Khan Niazi, Director of Marketing at TCL MEABG, expressed:
“This creator experience was designed to reveal the soul of our partnership to show that when you blend TCL’s visual innovation with Bang & Olufsen’s acoustic heritage, you are not just delivering performance. You are creating something meaningful, emotional, and lasting,” said Niazi.
This collaboration has completely raised the bar for premium co-creation, blending TCL’s cutting-edge Mini LED visuals with Bang & Olufsen’s signature rich sound to create entertainment experiences that perfectly balance precision with passion.
The future of immersive viewing
The TCL and Bang & Olufsen partnership is breaking new ground in home entertainment, where picture and sound reach their absolute finest. The ‘Audio by Bang & Olufsen’ badge on TCL’s premium QD-Mini LED TVs isn’t just a mark—it’s a seal of excellence, reflecting the meticulous craftsmanship of B&O’s expert acousticians, the very same creators behind their legendary audio products.
With features like adaptive BeoSonic sound modes and immersive, multi-sensory experiences designed for today’s living spaces, the 2025 lineup—anchored by the flagship C7K, C8K, and above series—is already setting a new standard for audiences across the region.
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