In a world where fashion often reflects societal trends, Angela Dlokweni popularly known as ‘AngieDaQueen’, is using her clothing brand , Ndim Inkosazana which translates to ‘I am the queen’, to create a deeper, more meaningful narrative.
Founded with the vision to celebrate black excellence and African pride, the brand has become a powerful symbol of empowerment for women who wear it. For AngieDaQueen, fashion is not just about style ─ it’s about representing identity, challenging perceptions, and embracing the richness of African culture.
Through her designs, she aims to inspire confidence, promote self-love, and celebrate the untold stories of black women, proving that fashion can be a tool for both personal expression and social change.
Ndim Inkosazana represents more than just fashion
Speaking to Africa Jamz FM News, AngieDaQueen shares how Ndim Inkosazana goes beyond fashion, embodying a celebration of black excellence and how she came to view clothing as a powerful tool for empowerment.
“Ndim Inkosazana is deeply personal to me. The name itself means “I am the queen,” and that’s exactly what I want women, especially my curvy queens, to remember when they wear my designs. As a Fully Figured Queen myself, I have experienced the struggle of finding comfortable, stylish clothing that celebrates my curves. With Ndim Inkosazana, I aim to create pieces that make women feel confident, beautiful, and empowered,” said AngieDaQueen.
Growing a black-owned clothing brand
Starting and growing a black-owned clothing brand comes with many challenges. AngieDaQueen talks about some of the hardest moments she faced during this journey.
“One of the biggest challenges has been creating clothing that caters to the needs of Fully Figured Women, who often struggle to find comfortable, flattering clothing. I have worked tirelessly to ensure that my designs not only celebrate curves but also provide comfort and support. It’s been a journey, but seeing my curvy queens feel confident and beautiful in my designs makes it all worth it,” said AngieDaQueen.
The brand’s focus on promoting women empowerment
Ndim Inkosazana is focused on promoting women’s empowerment, especially for fully-figured women. AngieDaQueen shares how she makes sure each collection reflects these values.
“Each collection is designed with my curvy queens in mind. I prioritise comfort, support, and style, using fabrics that hug and celebrate their curves. I also draw inspiration from the stories of Fully Figured Women, who often face unique challenges in the fashion industry. Every design element, from colors to patterns, is carefully chosen to reflect the message of Ndim Inkosazana: that every woman, regardless of size or shape, is a queen,” said AngieDaQueen.
Ways Ndim Inkosazana has positively impacted the women who wear the designs
AngieDaQueen discusses how she has seen Ndim Inkosazana positively impact the women who wear her designs.
“My curvy queens have shared with me how wearing Ndim Inkosazana makes them feel seen, heard, and empowered. They have told me that my brand has helped them overcome body insecurities, regain confidence, and remember their worth. Those moments make every challenge worth it,” said AngieDaQueen.
What AngieDaQueen wants people to feel or understand when they wear her designs
Fashion has the power to tell stories. AngieDaQueen shares what she hopes people feel or understand when they wear her designs.
“When my curvy queens wear Ndim Inkosazana, I want them to remember that they are queens, regardless of their size or shape. I want them to feel empowered, confident, and beautiful, knowing that they deserve to take up space and celebrate their uniqueness. I hope that my brand inspires women to love themselves, just as they are, and to never let societal standards define their worth,” said AngieDaQueen.
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