South Africa’s beloved dairy brand, Clover, is celebrating the success of its collaboration with PinkDrive, the leading non-profit championing early detection of gender-related cancers.
During Breast Cancer Awareness Month in October 2025, Clover and PinkDrive came together for a special campaign that made every purchase count toward a meaningful cause.
Clover took its support for PinkDrive a step further this October with limited-edition PinkDrive packaging on some of its fan-favourite dairy products, including 2L Fresh Milk, 2L Ultra-Pasteurised Milk, 250ml Fresh Cream, and 1Kg Plain Double Cream Yoghurt. For every specially branded pink pack sold nationwide, Clover donated R0.20 to PinkDrive, helping fund vital cancer screening, education, and early detection services.
Raising awareness, Saving lives
This collaboration is part of Clover’s ongoing commitment to community wellbeing and health advocacy. With its strong presence in households across South Africa, Clover aimed to raise awareness about breast cancer and encourage everyone—especially women—to take proactive steps in caring for their health.
Meanwhile, PinkDrive’s signature mobile clinics continued traveling across the country, providing thousands of free cancer screenings and educational sessions to under-resourced communities. Thanks to the support from Clover’s PinkDrive packs, these life-saving services can keep reaching more South Africans, making a real difference in the fight against cancer.
Campaign success and donation handover
The Clover PinkDrive campaign exceeded expectations, receiving an overwhelmingly positive
response from consumers across the country. Through the support of South Africans who chose the limited-edition PinkDrive packs, Clover successfully raised R500 000.00, which will be donated directly to PinkDrive to further its work in early cancer detection and community education.
The donation will also go toward supporting PinkDrive’s mobile mammography and health education units, ensuring that more South Africans – particularly in underserved areas – can access life-saving screenings and information.
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