Kim Jayde is ending 2025 on a serious high!
The media maven and business boss just dropped the third season of her hit YouTube show, Kickin’ It With Kim Jayde. It’s been a winning year for her — red carpets in London, awards galore, and even hosting panels at Cannes — and she’s clearly not slowing down anytime soon.
Season three of Kickin’ It With Kim Jayde dropped on 6 November, 2025, and it’s bigger than ever — officially taking the hit show international for the very first time!
What started out in the humble closet of South Africa’s very own Sneaker Queen has now leveled up in a major way, featuring a star-packed lineup and filming across five iconic cities: New York, Los Angeles, Johannesburg, Cape Town, and Durban.
Kim Jayde’s mission to inspire and educate
Speaking on the exciting new chapter, Kim Jayde shared her thoughts, saying:
“Past seasons were focused on sneaker culture. However, the show has evolved to focus more on profiling each of my notable guests and sharing their inspiring life stories and lessons.
Jayde’s mission is crystal clear: she’s all about creating top-tier, entertaining content that actually adds real value for her audience:
“I didn’t want the show to be clickbait content. This show removes the gatekeeping of information about how to become successful in the industries of sport, fashion, and entertainment, passing on valuable, practical advice that viewers are able to apply in their lives. This is the kind of content I wish I could have watched when I was coming up in the industry,” said Kim.
A Labour of love
This bold international season is a year-long passion project, fully self-funded by Kim Jayde. Staying true to her mission of uplifting African talent, she made a deliberate choice to produce it through her own company, KJ Productions, and exclusively hire African creatives to bring the show to life.
“This international season is hosted, directed, produced, cast, and financed by yours truly, and is the work I am most proud of to date,” said Kim.
Star-studded cast
The season brings together an incredible mix of global stars and local heavyweights, including:
- Karl Kani: (International fashion designer who has worked with Tupac, Biggie, Aaliyah, and Ariana Grande).
2. Paulina Lopez: (Director of Marketing Footlocker USA).
3. DJ Will NYC: (iHeartRadio DJ and entrepreneur).
4. Jae Tips: (Recording artist and founder of The Savior, and winner of Sneaker of the Year 2024).
5. Edwina Findley: (Award-winning actress, ‘Sheila’ on Netflix’s The Residence, and best-selling author).
6. Aphelele Fassi: (Springbok and Sharks rugby player).
7. Jurenzo Julius: (Sharks rugby player).
8. Youngsta CPT: (Rapper, songwriter, entrepreneur).
9. Courtnaé Paul: (5x South African breakdancing champion, DJ and entrepreneur).
10. Kixie Jixie: (Sneaker Queen of New York, entrepreneur and founder of ‘In Her Soles’ collective).
Don’t miss new episodes every Thursday
Each episode takes viewers inside the minds of game-changers, showing how global trailblazers have built their careers, tackled obstacles, and shaped their legacies in ever-changing industries.
Fans can catch fresh episodes of Kickin’ It With Kim Jayde every Thursday at 4 PM CAT on Kim Jayde’s YouTube Channel.
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