Tourism in South Africa isn’t just big—it’s a game-changer.
It drives the economy, creates vital jobs, and fuels conservation efforts that safeguard the country’s extraordinary natural treasures. This Tourism Month, all eyes are on attractions like the Lion & Safari Park, where South Africa’s iconic wildlife meets world-class visitor experiences. It’s a place that not only draws global travellers but also connects local communities to the wonders of their own backyard.
Shandor Larenty, Group Wildlife and Conservation Manager at the Lion & Safari Park, shares why tourism is the heartbeat of South Africa—and how the park is helping put Johannesburg on the map as a must-see destination where culture, conservation, and wild adventures come together in unforgettable ways.
What does Tourism Month mean to you, and why is it significant for South Africa?
“Tourism Month is a reminder of how important travel and experiences are, not only for the economy but also for cultural exchange. For South Africa, it’s a chance to highlight our diversity, whether it’s wildlife, landscapes, or communities, and to remind people that tourism here supports conservation, creates jobs, and sustains entire industries,” said Shandor.
How do you think the perception of South Africa as a travel destination has changed in recent years?
“There’s been a shift towards authentic, experience-driven travel. South Africa is no longer seen as just a safari stop; people are realising it’s a destination where wildlife, culture, food, and modern city life all come together. With more focus on safety and conservation, travellers are beginning to see South Africa as a place where they can have world-class experiences that also make a positive impact,” said Shandor.
What role do wildlife attractions like Lion & Safari Park play in encouraging both domestic and international tourism?
“They serve as an accessible gateway to wildlife and to our country’s special natural heritage. For many international visitors, it’s their first real introduction to Africa’s animals, and for locals, it’s an easy way to reconnect with nature without needing to travel far. Parks like ours make wildlife tourism possible for a broader audience, while also educating people about conservation and the realities of protecting these species.
“This is equally important for the domestic market. Over 60% of the 30,000 school children we bring in every year are from disadvantaged communities who would otherwise never have the means to visit our national parks or private game reserves. Through our programmes, we’re able to give them a once-in-a-lifetime opportunity to learn about and experience the magical wildlife that call our country home,” said Shandor.
How does Lion & Safari Park balance tourism with wildlife conservation?
“We do it by ensuring the animals’ welfare always comes first. Every tourism activity is designed around what’s best for the wildlife, from enclosure design to feeding practices and veterinary oversight. Conservation is built into our model, by attracting visitors, we generate funds that go directly back into animal care, habitat maintenance, and broader conservation projects,” said Shandor.
What are some of the biggest misconceptions tourists have about wildlife tourism in South Africa?
“One of the main ones is that animals are always easy to spot or predictable, when in reality, wildlife operates on its own terms. Another misconception is that conservation ends with seeing the animals; in truth, it’s about the unseen work: nutrition management, veterinary care, anti-poaching measures, and habitat protection, that sustains wildlife long-term,” said Shandor.
Johannesburg isn’t always the first city tourists think of when it comes to wildlife experiences. How does the Lion & Safari Park change that?
“We break that perception by offering a genuine safari experience only minutes from the city. It means tourists don’t need to travel to remote areas to connect with wildlife. Johannesburg becomes not just a business and cultural hub, but also a place where people can start their wildlife journey straight away,” said Shandor.
What makes the park a must-visit for tourists, both local and international?
“It’s the combination of accessibility, authenticity, and diversity. You can see lions, cheetahs, hyenas, giraffes, and more within a single visit. It’s family-friendly, educational, and immersive, while still being close to the city. For international visitors, it’s a convenient introduction; for locals, it’s a reminder of the natural heritage on their doorstep.. And our incredible animal family that call the park home really do make the experience,” said Shandor.
What’s the funniest or most surprising question a tourist has ever asked you at the park?
“I have had so many over the years while working as a field guide. One that still makes me laugh was a guest asking if the lions get switched on at night (no sir, they’re nocturnal and sleep 16-20 hours a day). Others include people genuinely wondering where giraffes lay their eggs, or if wild dogs regurgitate their babies when they’re born. It’s always entertaining to see how visitors try to make sense of the natural world, and it reminds me why education is such an important part of what we do,” said Shandor.
What’s one “only in South Africa” experience that always makes you smile when you see tourists encounter it?
“Seeing international visitors taste biltong for the first time is always a highlight. There’s a mix of surprise and curiosity, and it often becomes something they take home as a memory of South Africa,” said Shandor.
How can South Africans themselves play a bigger role in supporting tourism this Tourism Month and beyond?
“By becoming active tourists in their own country. Visiting local attractions, supporting restaurants, booking guided tours, and sharing their experiences online all contribute to the growth of tourism. It’s also about encouraging friends and family abroad to come visit. Every local visitor helps sustain jobs and conservation efforts, making tourism stronger for everyone,” said Shandor.
HAVE YOU READ THIS: Horn Tales: The untold story of Rhino horns this World Rhino Day
