TCL, a leading global electronics brand and the world’s top maker of Mini LED and ultra-large TVs, impressed audiences at IFA 2025 with its showcase themed “Inspire Greatness.”
The event featured TCL’s latest technology—from high-quality displays and smart home appliances powered by AI, to connected mobile devices. TCL also introduced NXTHOME™ to the world for the first time and shared new eco-friendly products, all designed to make everyday life better with smart, stylish, and practical solutions.
The booth had a fun, sports-inspired design that added energy to the showcase. It highlighted TCL’s passion for bringing people together through technology. By combining innovation with a love for sports, TCL aims to create better experiences for both fans and athletes—on and off the field.
Innovative audiovisual display: Immersive entertainment for every viewer
At the center of TCL’s IFA 2025 showcase was its new flagship TV—the C8K Premium QD-Mini LED. This model features a CrystalGlow WHVA panel, an almost borderless design, advanced QLED display technology, and powerful audio by Bang & Olufsen. It’s designed to deliver a truly immersive, front-row viewing experience—perfect for sports and gaming fans.
Since launching the world’s first QD-Mini LED TV in 2019, TCL has stayed ahead in display technology. The C8K continues this innovation by combining precise Mini LED backlighting with top-tier QLED tech. The result is deep contrast like OLED, vivid colors, brighter screens, longer-lasting performance, and better value—especially in larger screen sizes. It also uses energy-efficient lighting and panels, making it more eco-friendly.
TCL is now bringing this cutting-edge QD-Mini LED tech to more than just TVs. At IFA, they introduced the 57R94 Dual 4K ultra-wide monitor, designed for gamers and multitaskers who want sharp, immersive visuals.
TCL also showed off new audio innovations, including a collaboration with Dolby. They revealed the Z100 Wireless Free Sound Speaker, which works with TCL TVs that support Dolby Atmos FlexConnect. This lets users set up their speakers however they like—creating a flexible and powerful home theater experience. TCL also announced that the next version of Dolby Vision (Dolby Vision 2) will be coming to their TVs soon, making movie and TV watching even better.
AI-powered smart living: Redefining game-day moments at home
At IFA 2025, TCL put the spotlight on its human-focused AI, powered by Eagle Lab’s Turing Platform. This smart technology brings personalized and convenient experiences to a wide range of products—including TVs, air conditioners, refrigerators, washing machines, smartphones, and more.
Take the TCL FreshIN 3.0 Air Conditioner, for example. It offers ultra-quiet fresh air thanks to QuadruPuri purification and includes AI features like Health Mode, Voice Control, and Energy Saving. Additional AI functions—VoxIN, BreezeIN, and SaveIN—boost comfort, convenience, and efficiency.
In the kitchen, TCL’s Free Built-in Refrigerator uses T-Fresh Technology to keep food hygienic and lets users quickly grab chilled snacks and drinks. Meanwhile, the SuperDrum Series Washer & Dryer with smart Wi-Fi lets users control laundry remotely, and the Auto Dose system makes sure the right amount of detergent is used every time.
But TCL didn’t stop there—introducing TCL AiMe, the world’s first modular AI companion robot. Making its European debut at the show, AiMe features lifelike expressions, interactive AI, and smart home capabilities, turning everyday moments into chances to play, imagine, and connect.
Vibrant experience with olympic spirit
As a Worldwide Olympic Partner, TCL brought the thrill of the upcoming Milano Cortina 2026 Winter Olympics to IFA 2025 with a fun and interactive Winter Olympics Zone. Visitors got to meet the mascots, Milo and Tina, making the experience a memorable highlight. TCL also showcased Team TCL, its special program supporting the brand’s involvement in the Olympic Games.
The big spotlight was on the global debut of TCL NXTHOME™, a new concept that mixes smart home tech with stylish, high-end design. Inspired by TCL Art’s mission to “Inspire the Artists of Tomorrow,” NXTHOME™ features collaborations with top brands like Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara.
Whether it’s smart kitchen appliances keeping things fresh, premium sound in the home theater, creative vibes in the gaming area, or cozy comfort in the bedroom, TCL NXTHOME™ is all about blending innovation and art to redefine modern living.
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