Why Calm Down Bottles are the hottest toy trend in South Africa right now

Jellystone Designs is excited to announce the launch of its award-winning DIY Calm Down Bottle, now available on Takealot for R399.

This innovative sensory tool is quickly becoming a must-have for South African parents, educators, and therapists looking for creative ways to help children manage stress, anxiety, and emotional regulation.

The DIY Calm Down Bottle is a unique, refillable sensory bottle that comes with all the creative elements needed to build a personalised tool for relaxation. Simply add water along with a dash of oil or a few drops of washing up liquid, and watch as the vibrant, swirling contents provide a soothing, visual experience.

With its included craft pack, the bottle is fully customisable — allowing children to add their favourite materials, colours, or textures for endless creative play and repeated use.

How Calm Down Bottle is more than just a toy

Designed for focused, calm play, the Calm Down Bottle is more than just a toy — it’s a practical tool used by parents, teachers, and therapists alike.

The gentle movement of glitter, water, and other sensory elements helps children self-regulate their breathing, redirect their attention, and achieve a state of mindfulness. This hands-on activity not only calms busy minds but also encourages independent self-soothing and emotional regulation.

Jellystone’s Calm Down bottle is available to South African consumers in a range of colours and themes including: pink, blue, mint, rainbow, unicorn, under the sea, snow, dino and bees.

Multi-functions of Calm Down Bottle

This innovative sensory toy is quickly becoming a favourite for managing stress, anxiety, and emotional regulation – and here are 10 compelling reasons why:

1. Stress and Anxiety Reduction: Filled with soothing materials such as water and glitter, the bottle’s slow-moving contents help ease stress and calm anxious minds.
2. Sensory Stimulation: Its visual and tactile elements are designed to engage and relax, making it especially beneficial for individuals with sensory processing needs.
3. Emotional Regulation: Acting as a gentle distraction, the Calm Down Bottle enables children and adults alike to self-soothe and better manage their emotions.
4. Mindfulness and Meditation: The mesmerising movement of the bottle’s contents encourages mindfulness, providing a simple yet effective form of meditation.
5. Calming for Children: Particularly useful for children who struggle with strong emotions, this sensory tool offers a non-verbal way to achieve a state of calm.
6. Self-Soothing: By promoting independent emotional regulation, the bottle helps build essential coping skills and reduces reliance on external support.
7. Educational Tool: It doubles as an educational resource, teaching kids about patience, focus, and the importance of self-regulation through play.
8. Customisable: The DIY nature of the Calm Down Bottle means it can be personalised with a variety of materials, colours, and themes to suit individual preferences.
9. Portable and Accessible: Compact and easy to transport, it provides a calming presence wherever it is needed — at home, school, or even on the go.
10. Time-Out Alternative: As a positive and engaging alternative to traditional time-outs, the bottle helps children manage their emotions in a healthy, constructive manner.