Global pop icon Miley has officially released her highly-anticipated tenth studio album, Bass Persuades, available today across all major streaming platforms worldwide. To celebrate the release, Warner Music Africa brought together a select group of industry insiders, media personalities, content creators and fans for an exclusive pre-release listening experience in Johannesburg. A first taste of Bass Persuades The intimate event took place at the iconic Roger Ballen Centre for Photography in Forest Town, transforming the renowned creative space into the perfect setting to experience Miley’s latest musical chapter from beginning to end. Guests were treated to a top-to-bottom listen of the album ahead of its global release, immersing themselves in the sound of a project that sees the Grammy Award-winning superstar embracing a fresh new era. Released globally on 18 September, Bass Persuades marks Miley’s 10th studio album. The 10-track album features collaborations with Model/Actriz on album highlight Different Religion and Andrew Wyatt of Miike Snow on Neon Signs, alongside production contributions from frequent collaborators including Kid Harpoon and Maxx Morando. A projection of Miley sets the scene for the Johannesburg listening experience of ‘Bass Persuades’. Picture: Supplied A star-studded celebration The album’s title track, Bass Persuades, gave fans their first taste of the new era earlier this month, arriving with a visually striking music video directed by Mert Alas. Built around throbbing ’80s-inspired synths and a dance-pop pulse, the track finds Miley leaning into the transformative power of music and encouraging listeners to put down their phones, surrender to the moment and simply dance. The star-studded event brought together some of South Africa’s prominent media figures and creative minds, including television personalities Chanley Wong and Lee-Roy Wright, top fashion model Ponahalo Mojapelo, and radio personalities Mike Vee, Thabile TTO, and Joy Fakude, alongside a select group of influential digital content creators and dedicated fans. Bringing fans closer to the music For Warner Music Africa, the listening experience was an opportunity to bring the music closer to the people who help shape the cultural conversation around global artists and their releases. Speaking on the occasion, Ayanda Mnguni, Senior Marketing Manager at Warner Music Africa, shared the following: “There’s something incredibly special about hearing an album for the first time together, especially a project as exciting and unexpected as Bass Persuades. We wanted to create an experience that allowed fans, creators and our industry partners to really immerse themselves in Miley’s new era before the album officially arrived. Johannesburg has such an incredible appetite for global pop culture, and bringing this group together to experience the album in such a unique space was the perfect way to celebrate the release,” said Ayanda. Bass Persuades is now available to stream and download globally on all major digital music platforms here: https://miley.lnk.to/basspersuades. HAVE YOU READ THIS ONE?: Mawhoo’s “Secret Garden with Mawhoo” Makes Its Durban Debut Post navigation Mawhoo’s “Secret Garden with Mawhoo” Makes Its Durban Debut
